Social networks are one of the most efficient mechanisms of contact between companies and their consumers. Firms may know, through, networks such as Facebook and Twitter what customers think about, what they want and what they perceive from the products.
But everything, on the subject of Internet, it is not rosy. As rice abound experts and savvy computing, using his vast knowledge in computer science to obtain unauthorized entry via Internet, to systems of enterprises, government agencies or banks. The organizations know of their existence, but not many are shielded from it.
The following recommendations are given to prevent your business account on Twitter or Facebook be operated illegally.
The attackers, in the case of Facebook vulnerabilities, exploit security holes that are active to enter the circle of trust of the victim and place false information by impersonating identities.
Organizations can upload information to the networks but having policies, procedures and safety protocols which are met. Testing must be done all the time, not once a year, and with security controls you may have a better level of protection.
You can invest millions in security and everything can be violated by a simple employee. So human resource training in safety awareness is critical. For example, a person at work, in his free time, gets access to a porn site. The computer becomes infected and starts sending thousands of emails; other equipment get infected and the whole firm's networks starts sending millions of unsolicited emails. At the end the company is blocked by several institutions and have to invest a lot of money on antivirus and in recovery. Then many of the attacks achieve their goal through ignorance.
Therefore, it should be a task of awareness to customers, users, and employees and learn to navigate in secure sites. But this happens to be in the company a qualified human resource, trained to identify network attacks.
The companies must have a group of people that takes charge of publications in social networks. They must be made aware and very trained on what to do or not in these cases. They must be able to identify what information is good, or at least safe, and what other information may have problems. In most cases the attacks are in English and come with attachments looking to be executed or with access to web pages. That should raise suspicion.
For example, Sony International was hacked in 2011 a total of 15 times through their own portals for information exchange. Sony reaction was reward their users with credit available at the online store by way of apology and review their application and server systems to see where the error was, but they could not find it. At least once a month, a large company is hacked.
In the ranking of the most vulnerable, governments, financial institutions and big companies, are. Entel Bolivia, the state telephone company, constantly receives attacks and has been hacked several times. They have lost more than US $ 3 million. One can say that there are now more awareness in organizations and governments on the need to protect themselves, but they have already lost a lot of money.
Keys to protect your company in the social networks
Have a well trained human resource. Hire the services of specialized companies performing training and have security protocols are some of the keys that may have on companies to protect their social network from hackers. Having a monthly lecture of 2 hours in which a professional on the subject explain the risks involved and how to prevent them you are already covered. So, large enterprises and public sector invest in it. In this process it is worth establishing a policy of restricting websites. Companies should only enable Web sites that are fundamental to their work.
Wednesday, April 10, 2013
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